Case Studies
Event Lead Management Dashboard
We partnered with a client building a B2B marketing platform focused on helping marketers make interactions more valuable and relationships more meaningful.
Time Line
4 Weeks
Client
Intouch
Service
SaaS Application Design
Objective
Event teams invest heavily in offline and hybrid events—but struggle to measure real ROI.
Common challenges included:
Leads scattered across spreadsheets, CRMs, and tools
No clear visibility into lead quality or intent
Difficulty connecting offline events to campaign outcomes
Manual follow-ups without prioritization
Lack of actionable insights post-event
As a result, teams collected leads but failed to convert them efficiently.
Agitate
Without structured lead intelligence:
High-quality leads get lost among low-intent ones.
Sales teams waste time chasing unqualified prospects.
Marketing teams can't prove event impact.
Offline events feel disconnected from digital campaigns.
Decision-making relies on gut feeling instead of data.
Events become expensive brand exercises rather than measurable growth channels.
Results
I designed an Event Management SaaS Dashboard and a Mobile App that transform raw event data into actionable lead intelligence.
The platform centralizes event leads, scores them based on engagement and intent, enables targeted campaigns, and tracks offline event performance—all in one place.
Case Studies
