Case Studies
Fanatick
A mobile-based soccer trivia game where users can test their knowledge about soccer history, players, events, and more. The app aims to provide an engaging, interactive, and user-friendly experience for soccer fans globally.
Time Line
30 Days
Client
Fanatick
Service
UI Design
Objective
Soccer fans love proving their knowledge, but most trivia apps fail to deliver a truly engaging and competitive experience.
Existing trivia games often suffer from:
Cluttered interfaces that overwhelm new users.
Repetitive gameplay with little sense of progression.
Lack of emotional connection to real soccer events and tournaments.
Poor multiplayer and social engagement mechanics.
As a result, users lose interest quickly, leading to low retention and engagement.
Fanatick set out to solve this by creating a soccer-first trivia experience that feels as exciting as the game itself.
Agitate
Soccer is not just a sport—it’s emotion, rivalry, history, and pride.
Yet many trivia apps:
Treat all topics the same, ignoring iconic tournaments like the Champions League and the World Cup.
Fail to gamify progress, making wins feel meaningless.
Don’t reward daily participation or friendly competition.
Miss opportunities to build habits through challenges and leaderboards.
For a fan, answering questions should feel like playing a match, not filling out a form.
Without immersive UX and thoughtful game mechanics, even passionate fans drift away.
Results
Fanatick was designed as a match-like trivia experience, combining intuitive UX, soccer-inspired metaphors, and competitive gameplay to keep users coming back.
Conclusion
The redesigned experience is expected to deliver faster onboarding, leading to higher first-session completion rates. Match-like gameplay creates stronger emotional engagement, while daily challenges and leaderboards encourage users to return regularly, improving retention. Multiplayer features and social sharing further drive organic growth by fostering friendly competition among soccer fans.
Case Studies
